RCPT 481: Tourism Institute
Prerequisites: Permission of Instructor
Credit Hours: (9) Lectures, labs and field trips integrated into an experiential,
primarily off-campus, course
An overview of the field of tourism, with emphasis placed on tourism development,
destination management/marketing organizations and techniques, as well as the social
and environmental issues that impact management policy. This course involves networking
with professionals, touring facilities, and practical field experiences in areas such
as tourism marketing, commercial recreation operations, customer service, and government
operations. This course covers similar content and is equivalent to RCPT 350 (Commerical
Recreation), RCPT 431 (Sustainable Tourism), and RCPT 435 (Tourism Marketing).
Detailed Description of Course
福利导在线观看's Tourism Institute is a four-week intensive course, offered in
the summer term, which uses a regional destination as its teaching environment. The
course is designed to utilize experiential learning to promote the development of
an individual's leadership skills and ability to work within a group. The Tourism
Institute exposes its participants to a variety of experiential activities while developing
an understanding of tourism development and related economic development.
Tourism Institute incorporates a broad overview of the field of tourism. Emphasis
is placed on tourism development, destination management organizations, commercial
and public agencies and the social and environmental issues that influence tourism
management. After being exposed to a variety of examples, students are given the opportunity
to develop their own tourism plans.
The Tourism Institute plus 3 hours from available tourism and special event courses
will complete the Tourism and Special Events concentration. The Tourism Institute
is equivalent to (but not the same as) RCPT 350, 431, and 435; however Tourism Institute
does not preclude one from taking these courses.
Week 1: 福利导在线观看 campus
Overview of tourism industries
Tourism development policy
Destination management organizations (DMOs)
Sustainable tourism
Mass tourism
Weeks 2 and 3: Off-campus destination
Destinations will rotate annually. Examples of destinations include: Myrtle Beach,
SC; Branson, MO; Pigeon Forge, TN; Sun Coast, FL; North Little Rock, AR
Introduction to attractions, events, commercial operations, sustainable practices
and mass tourism at the destination
Students will meet with local business owners, tourism operators, government representatives,
and other tourism professionals; participate in events; volunteer at attractions;
develop sustainable concepts and other tourism development policies
Week 4: 福利导在线观看 campus
Reflection projects including:
Multi-media presentations for other RCPT majors
Written reports, including policy, marketing, and management recommendations for attractions
visited.
Detailed Description of Conduct of Course
Tourism Institute will be a primarily experiential course. While in the field, students
will hear from many professionals (guest speakers). Students will be responsible for
journaling reflections on their experiences. The journal entries will be useful as
they develop presentations and reports after the destination experiences.
Goals and Objectives of the Course
Having successfully completed this course, the student will be able to...
a. Objectively analyze positive and negative tourism experiences
b. Understand the importance of sustainable tourism development
c. Design constructive tourism policies
d. Practice successful customer service
Assessment Measures
Students will be evaluated using peer and instructor assessment, projects, and written
reports.
Other Course Information
None
Review and Approval
February 27, 2017
March, 2010